SEEKING SAND
Brand, Style Guide & Social Media Kit

Seeking Sand is a vacation rental property that offers a serene and eco-friendly escape for couples seeking a relaxed vacation experience. The brand goal was to create digital graphics and social media templates that they will use on their social media platforms. Seeking Sand supplied us with their logo to compliment the brand.

Brand Persona

Karen and James: Embracing Serenity

Karen and James, a mature couple in their 60s, exude warmth, wisdom, and a zest for life. They focus on relaxation, tranquility, and the beauty of the world around them. Their love story has grown over the years. They understand the importance of nurturing their connection. Their bond serves as an inspiration for others, a strong and enduring relationship.

Adventure runs through their veins as they seek experiences and embrace nature. Whether it's strolling along a sandy beach, exploring hidden trails, or discovering local gems, they find joy in immersing themselves in their surroundings.

GRAPHIC ELEMENTS, SOCIAL MEDIA AND STYLE GUIDE

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  • “Jen took our small business from floundering to fabulous!! She crafted a brilliant and thoughtful brand identity that has allowed us to focus our marketing and advertising while finding our ideal clientele with consistency, flow and ease. Her guidance, insight and knowledge made the whole process so enjoyable. She took our little idea and made it into something so much bigger - tools we can actually use to propel us to success. My only regret is that we didn’t reach out to Jen sooner!!!”

    LeAnn M. - Seeking Sand, Costa Rica