LASH ESSENTIAL
Brand, Packaging and Social Media Design
Lash Essential, a brand that offers luxury eyelash extensions and training, approached us with the goal of refreshing its brand. They desired a new image that would better represent their unique combination of down-to-earth and luxurious style with a logo refresh that didn’t steer too far from their original.
Brand Persona
Shari - The embodiment of luxury and down-to-earth charm
Meet Shari, the embodiment of luxury and down-to-earth charm. Shari loves beauty, fashion, and nature, and reflects this in everything she does. Her journey begins in a small coastal town where she grew up, surrounded by the beauty of the ocean and the beach. She spent her childhood playing in the sand and watching the sunset over the horizon.
As Shari grew up, she developed a passion for fashion and beauty. She spent hours experimenting with different makeup looks and trying on different outfits. However, no matter how glamorous she looks, Shari always remains true to her roots. She is never one to forget where she came from, and she always maintains a humble and grounded attitude.
SOCIAL MEDIA
PACKAGING
LOGO REFRESH & STYLE GUIDE
